How to set up Customer Notifications

Send automated notifications so your customers know when to expect their deliveries

Customer Notifications allow you to automatically notify your customers about the status of their delivery by email.

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To ensure accurate timing, your drivers must use the Routific mobile app.

Step 1: Turn on notifications

In your Settings (the gear icon on the left), choose General under the Customer Notifications heading. Then click Email to turn on notifications.

Step 2: Set your notification preferences

Click on Events to see all the available notifications and customize them. There are four different notification types:

  1. Delivery scheduled

  2. On the way

  3. Delivery completed

  4. Delivery missed

You can turn each notification type on and off using the Active/Inactive toggle at the top right. 

1. Delivery scheduled

This notification lets your customers know when to expect their delivery. You can choose the level of precision here: For example, if our ETA for the delivery is 10 a.m., a +/-30 minutes time window will let the customer know to expect it between 9:30 and 10:30 a.m. 

This notification is sent when you Publish a route. Before you publish, Routific will remind you how many notifications will be sent.

2. Out for delivery

This notification lets your customers know when the driver is approaching, and how soon they will arrive.

Again, you can choose how early you want to notify the customer. For example, if the ETA is 10 a.m., you can set the notification to be sent at 9:30 a.m. letting them know the driver is 30 minutes away. 

3. Delivery completed

This notification confirms that a delivery has been successfully completed. It is sent when a driver marks an order Delivered in the driver app. 

Note: If a driver delays confirming an order is complete, the notification will also be delayed.

4. Delivery missed

This notification lets your customers know if their delivery was not completed. It is sent when a driver taps the yellow X button in the driver app, and selects a reason why the order could not be completed. 

If a driver delays marking an order missed, the notification will also be delayed.

Delivery Tracker

Every notification includes a link to our Delivery Tracker. The tracker gives customers updated ETAs and within 15 minutes of the driver’s expected arrival, customers will be able to watch the delivery driver approach, Uber-style.

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The customer will no longer be able to see the driver’s location once the order has been completed.

What about SMS notifications?

We recommend email rather than SMS notifications for a couple of reasons:

  1. SMS is becoming more unreliable. Between network outages and increasingly strict anti-spam laws around the world, many never arrive.

  2. Senders are charged per SMS, which can become expensive.

Email, on the other hand, has a much higher success rate — and it’s free!

If you still want to send SMS notifications, please contact our team to make arrangements. There is an additional fee and set-up required. 

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